Public Sentiment

Public sentiment shapes how policies, companies, and institutions are perceived, trusted, and challenged. At PowerHouse Latvia, we analyse public mood, narratives, and patterns of discourse to understand how societal attitudes influence political decisions, market behaviour, and organisational legitimacy.

Our approach goes beyond traditional opinion polling. We combine qualitative and quantitative methods — including narrative analysis, behavioural insight, and data-driven monitoring — to identify emerging trends, polarisation dynamics, and weak signals in public debate. This allows organisations to anticipate shifts before they escalate into reputational, political, or operational risks.

Public sentiment analysis supports informed decision-making across strategy, communication, and crisis preparedness. By understanding how issues are framed and received in society, our partners are better equipped to act with credibility, adapt their positioning, and maintain resilience in complex and contested environments.