Narrative Analysis

"PowerHouse Latvia" provides narrative analysis—data that helps understand how public discussions influence society, politics, and business. We uncover how stories and messages are formed, where they circulate in the public space, and how they shape perceptions and impact political, social, or business processes. This analysis is especially valuable for companies and organizations aiming to steer a specific narrative in the desired direction, offering insights into dominant messages on key topics, how to engage with the public based on what they already know and find relevant, where new explanations or narratives are needed, who the main influencers and narrative shapers are, and where your organization’s voice can become an essential part of the conversation. The service includes identification of dominant narratives, mapping of key influencers such as individuals, organizations, or media outlets, analysis of message tonality and framing, assessment of audience engagement and sentiment, evaluation of how selected narratives affect business, reputation, or the political environment, analysis of the platforms where impactful messages are created (media, social networks, forums, blogs, etc.), as well as actionable recommendations for strategic decision-making or reputation building, complemented by in-person or remote consultations to discuss findings in detail.

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