Data-driven communication

Data-driven communication focuses on understanding how messages are received, interpreted, and acted upon in society.

At PowerHouse Latvia, we help organisations base their communication decisions on evidence rather than assumptions, by analysing data on public sentiment, narratives, and audience behaviour.

Our approach connects communication strategy with societal and political context. We examine how different audiences respond to messages, how narratives evolve across media and platforms, and where communication risks or opportunities emerge. This enables organisations to adapt their positioning, improve clarity, and maintain credibility in complex and contested environments.

By translating data and societal insight into communication guidance, data-driven communication supports better decisions, more effective engagement, and the ability to stay one step ahead of changing public expectations.