Data-Based Media Training helps leaders and spokespersons communicate effectively by understanding how messages are perceived and interpreted by different audiences. Unlike traditional media training, this approach is grounded in data on public sentiment, narratives, and audience behaviour.

The training combines evidence-based insight with practical exercises to help participants recognise communication risks, adjust framing, and respond confidently in high-pressure situations. Participants learn how societal context, timing, and narrative dynamics influence the reception of messages across media environments.

By strengthening awareness of audience reactions and public discourse, Data-Based Media Training supports better communication decisions, protects credibility, and enables leaders to stay one step ahead in complex and sensitive public discussions.